In collaboration with Studio Kynd, Reem founded Goss & Genus out of a simple frustration: finding bed linen that was luxurious and ethically made without the high price tag was near impossible.
After discovering a supplier who shared her values, she turned her personal need into a purpose-driven brand.

With a passion for wellness and mental health, Reem built Goss & Genus to offer sustainable, high-quality bed linen at accessible prices, while educating others on the impact of good sleep and mindful living.

Motherhood later reshaped her journey, adding deeper meaning and clarity to her mission. Today, Goss & Genus reflects growth, care, and conscious living—designed for those seeking comfort with purpose.