A smartphone displaying a woman with dark hair wearing sunglasses and a white sweater, holding a phone and posing for a selfie, lies on a crinkled clear plastic surface.

Kelly Lee Owens
Personal Branding

Image of a designer's workspace with text saying 'KELLY LEE OWENS' and outline guides.

A self-initiated project exploring the power of personal branding through the distinct visual and sonic world of electronic artist Kelly Lee Owens. This concept showcases a cohesive identity system that blends ethereal textures with bold, minimal design, mirroring her ambient techno sound and creative evolution. From logo exploration to social assets and tour visuals, the result is a brand that feels intentional, immersive, and true to the artist.

Client
Kelly Lee Owens

Service
Branding

Industry
Personal Brand

Close-up of a black and white logo with the number '16' inside an oval shape.
A soft pastel color gradient with shades of pink, purple, and beige. Text on the image reads 'Color Gradient Palette' and 'Inspired by music dreamy blues, deep purples, soft metallics.'
A concert poster with text that reads: ''Kelly Lee Owens live on tour coming to a city near you.'' The background features images of a performer on stage and a crowd at a concert with red and orange lighting.
A white paper with black text attached to a metal rod or bar. The text reads: 'KELLY LEE OWENS LIVE ON TOUR COMING TO A CITY NEAR YOU HANDS UP'.
A bright green vinyl record with a white label displaying the artist Kelly Lee Owens and song titles, resting on crinkled silver wrapping plastic.
Three posters on a gray wall. The first poster on the left promotes a 'Boiler Room Set' event with a colorful background. The middle poster features a woman wearing sunglasses and a beige hat, with a blue sky background. The right poster shows a woman with dark curly hair dressed in black, sitting in a car, with the word 'HÖRBERLIN' at the top.
Black and white profile portrait of Kelly Lee Owens with her name and the words 'Personal Branding' on the image.
Two digital screens showing electronic music event information. The left screen displays 'Step Into The Void Tour Vlog 002' with a visual of green laser lights and a DJ. The right screen shows 'LP:08 Deep Listening Session' with a photo of a woman in black raincoat standing outdoors at night near a concrete wall, with text indicating venue 'Sydney A Australia' and 'PHX Park'.
Event poster for Kelly Lee Owens' World Made Tour in 2023 featuring a stylized image of a person with closed eyes and tousled hair, with tour dates and locations listed, including Los Angeles, New York, Mexico City, Rio de Janeiro, London, Berlin, and Melbourne.

Reach out to discuss your project
hello@charlesturton.co.uk