Self-initiated brand concept for a modern, female-focused Wellness company.

Lunmi is a conceptual brand created to explore the intersection of functional health and feminine ritual. Designed for health-conscious women aged 22–40, the project reimagines mushroom supplements as an elevated, calming experience, softening the visual language of adaptogens through a refined, modern lens.

The scope included full visual identity development, tone of voice, packaging design across capsule and powder formats, and web and social content direction. The brand positions functional mushrooms not as clinical supplements but as sensory, daily rituals, aligning with wellness, beauty, and slow-living audiences.