People gathered outside a pub called The Reebok Arms, with some holding drinks and engaging in conversation, in what appears to be a lively social scene.

The Reebok Arms

Green background with white text reading 'The 'Local' Pull Up Producer' and Reebok logo at the bottom.

I supported Gung Ho Communications on the creative direction for a Reebok Workout Plus pub activation, developing a visual language that brought together Reebok’s British heritage, contemporary typography and the atmosphere of a traditional London pub.

My role focused on exploring and establishing the typographic direction for the activation, creating a system that could work across the wider experience while connecting back to the campaign’s visual language. I also developed creative concepts for the event invites and explored how the identity could translate across physical pub touchpoints, including photo walls, beer pumps, scratch-card invites and environmental graphics.

The final typographic direction was selected and further developed by Gung Ho’s in-house creative team across the wider activation.

Client
Gung Ho/Reebok

Service
Creative Direction

Industry
Sports/Lifestyle

A glass of beer with foam on top, placed on a wooden surface.
Bar with beer taps and bottles of liquor in the background, decorated with green plants on the shelf above.
Outline of the phrase 'The Locka Pole' with a quote box around 'The' and a pencil beneath the text, along with the Reebok logo at the bottom right.
The text reads 'The work out is back' with the Reebok logo below.
Three motivational quotes in white text on a dark green background, each with a small decorative element: 'The workout is back', 'Born to carry the move', and 'The 'local' pull up proper'.
Close-up of a young woman with long dark hair smiling and holding a glass of beer at a bar or pub, with warm lighting and ceiling lights in the background.
A black reserved sign with white text displaying the name "Lisa Maffa" and the logo of Reebok at the bottom, placed on a wooden surface with wooden panels in the background.
Five people standing in front of a green storefront with a sign that reads 'The Reebok Arms,' with the number 18 on either side of the sign. The group includes one person with light skin and four with darker skin, all dressed in casual, trendy clothing, and posing confidently for the photo.
Storefront window with a black sign that reads "The Reebok Arms" with establishment year 1895, framed by white window panes, with interior lighting visible through the window panes.
A drink with ice and a lemon wedge garnish on a pink and beige marble table. A white coaster with bold black text reads "The work outs is back."
A young man with a beard wearing a black t-shirt and gray sweatpants is opening a restaurant door. He is wearing a large diamond chain and looking upward.
Menu sign for The Reebok Arms pub on a wooden stand, featuring food options such as sausage roll and mini pies, against a textured dark wall background.
A pair of white athletic shoes with Reebok branding and a tag, resting on a wooden surface inside a store, with a storefront window showing people outside.

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