Sundown Co. is a fictional honey bourbon brand inspired by vintage Americana, Western culture and contemporary lifestyle.

The project explores how a traditional bourbon identity could be reimagined through a modern lens, combining heritage-inspired typography, warm earthy tones, distinctive illustration and tactile packaging.

I developed the initial brand identity and packaging direction before using Adobe Firefly Boards to explore and expand the visual world, from bottle development and product photography to lifestyle imagery and campaign art direction.

The result is a complete brand and campaign identity designed to feel nostalgic, distinctive and contemporary.