A bottle of Honey Bourbon whiskey with a label describing its flavor and ingredients, placed on a reddish-brown dirt surface.

Sundown Co.

Close-up of cursive text on a cream-colored background reading 'Sunday Co'.

Sundown Co. is a fictional honey bourbon brand inspired by vintage Americana, Western culture and contemporary lifestyle.

The project explores how a traditional bourbon identity could be reimagined through a modern lens, combining heritage-inspired typography, warm earthy tones, distinctive illustration and tactile packaging.

I developed the initial brand identity and packaging direction before using Adobe Firefly Boards to explore and expand the visual world, from bottle development and product photography to lifestyle imagery and campaign art direction.

The result is a complete brand and campaign identity designed to feel nostalgic, distinctive and contemporary.

Client
Sundown Co.

Service
Branding

Industry
Beverage

Text on a beige background reads 'SUNDOWN CO.' in large dark letters.
Brown background with the text 'Sundown Co.' in three different fonts.
A stylized depiction of a dinosaur skeleton set against a brown background.
Illustration of a man in a shirt and neckerchief riding a large bee, holding a hat in his raised hand.
Sketch of a honey bourbon bottle with honeycomb pattern and a bee illustration on the label, featuring text about the product.
A honey bourbon bottle with honey dripping from the cap, set against a gold fabric background. A bee is flying near the bottle.
A glass honey jar with a honey bee illustration on the label, resting on a patterned blanket with warm lighting.
Two beverage labels for Sundown Co Honey Bourbon, one black and one white, featuring a bee illustration and describing the drink as finished with wildflower honey with 35% alcohol content in 700ml bottles.
Stylized illustration of a scorpion with the phrase 'Lump Sum' written in cursive.
Close-up of a bottle of honey bourbon whiskey with an autumnal background of leather and denim clothing.
A woman with long brown hair holding a glass of bourbon whiskey close to her face, smiling slightly while sitting at a bar. A bottle of Honey Bourbon is visible on the bar in front of her. The overlay text reads 'Honey Bourbon' and 'Sundown Co'.
A graphic design featuring a beige background, a stylized illustration of a person holding a honey dipper, and text that reads, 'Sundown Co Honey Bourbon Finished with Wildflower Honey'.

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